Bradford Young Wins Ad Of The Year: Direction At The Shots EMEA Awards

Bradford Young’s brutal look at Paralympians for Channel 4 has taken home the Gold for Ad of the Year: Direction at the shots EMEA Awards. The spot, which was produced in partnership with our friends at Somesuch, also won Bronze for Editing Above Two Minutes and was Shortlisted for Sound Design.

Directed by the Oscar-nominated Young, and created through Channel 4’s in-house agency 4Creative, “Super. Human.” explores the sacrifices made by Paralympians to pursue their dreams of being crowned Paralympic champions.

Unlike previous iterations of the Superhumans campaigns, this new film focuses on the fragilities and day to day struggles facing elite athletes – putting the emphasis on ‘human’ over ‘super’.

Watch it below.