Bradford Young Directs Channel 4’s Paralympics Campaign

As the U.K.’s Channel 4 U.K. prepares to broadcast the Paralympics for the third time, it’s turned to showing the “human” side of the athletes.

The three-minute “Super. Human.” spot directed by Bradford Young and created with in-house agency 4Creative depicts real Paralympians and their hardships as both sports pros and everyday people. British Paralympics athletes Ali Jawad, David Smith, Ellie Simmonds, Jody Cundy, Kadeena Cox, Kylie Grimes and newly crowned Wimbledon Ladies Wheelchair Doubles Champion Jordanne Whiley appear in the film, which features an array of cinematic styles.

Watch it below and read more on Ad Age, which named it an Editor’s Pick.